With this project, I was given a random item off of Amazon and directed to create a combination of direct response and brand recognition ads. My random item was a Swiss Gear luggage set.
I decided to try and really lean into the iconography of Swiss Gear is so well known for with their patented '+' sign. It felt natural to then incorporate Swiss Gear's color scheme, and using just the one color along with black and white, I was able to pull off some really strong contrast within each ad.
*ALL RIGHTS RESERVED TO SWISS GEAR*